We work with Nordic businesses to find the AI opportunities that actually move the needle. Then we build them.
We ship working systems, not decks.
First results in 4–8 weeks.
You work directly with senior people.
We tell you when AI is not the answer.
Real systems in production. Click to see them in action.
He quickly zeroed in on the highest-leverage opportunities and kept the team focused on what actually moves the business. He brought AI into the team in a way that actually stuck. Daniel moves fast. He goes from insight to production in days, not weeks.
These are the jobs that eat your team's time.
Pick what fits. No commitment to everything.
Every engagement starts with a free consultation. No commitment, no sales pitch.
We work alongside your team until it's done.
We spend time in your business, finding where AI makes the biggest difference.
We design the solution. Scoped for weeks, not months.
We build, test, and deploy in your business. Works from day one.
We hand everything over. Your team knows how to run it. Available if needed, never required.
fractal. was founded by Daniel Ostling, a Swedish product leader with 10+ years building and scaling businesses across Europe: from zero-to-€4M enterprise units at Moteefe, to predictive analytics at CASAFARI, to AI-augmented development at Direct Wines.
The large consultancies sell AI transformations to enterprises with IT departments and million-krona budgets. We work with the businesses that make up the Nordic economy: the 20-person manufacturing company, the 40-person logistics firm, the growing professional services company.
That is exactly who we work with. We handle everything from finding the opportunity to building and deploying the solution. We design everything so your existing team can use and maintain it without needing to hire technical people.
That is what the AI Audit is for. We spend two weeks understanding your business and give you an honest assessment. If AI is not the right investment for you right now, we will tell you. We would rather give honest advice than sell a project that does not deliver.
It depends on your business, the scope, and what you actually need. We scope every engagement together in a free consultation before quoting a number. No surprises, no upsells. Just what the work is worth.
Large consultancies sell to enterprises with IT departments and six-figure budgets. We work with small and medium businesses. We are smaller, faster, and more hands-on. You work directly with senior people who build the actual systems, not junior consultants who write slide decks.
Yes. We are a Swedish-founded company and work in both Swedish and English. We understand Nordic business culture and can run the entire engagement in Swedish if that is what you prefer.
Manufacturing, logistics, professional services, retail, construction. We work across industries. If your team spends time on work that feels like it should be faster, or if you are losing margin in ways that are not obvious, we can probably help.
Next step
15 minutes. No sales pitch. We look at your business and tell you honestly where AI helps, and where it does not.
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